Cooley, an international law firm, came to Moving Brands to develop a name, identity, website, and tone of voice for its emerging companies practice. The pioneering sense of adventure that comes with venturing into a startup set the tone for the new brand, Cooley GO. The identity system is centered around adventure and wayfinding in uncharted territory. The symbol combines the letters in the word GO to form a compass-like navigational tool. This is supported by adventure-style photography and navigational icons, while the typography and color palette are an extension of the main Cooley brand. The system was brought to life in a website that serves as an introductory knowledge base and resource center for entrepreneurs, while showing the capabilities of Cooley GO through client success stories.
Creative Director: James Trump
Designer: Brian Wood
UX Designer: Daniel Soltis
This project was done at Moving Brands