We partnered with Turo to look at every aspect of their brand. Previously known as RelayRides, the brand is well positioned to disrupt the car rental industry by connecting renters directly to vehicle owners. With cars sitting idle 92% of the time, Turo plans on putting our one billion cars to better use.
Over a nine-month period, we worked closely with their team to rethink every aspect of the experience. The new brand challenges the typical perception of this outdated industry — transforming rental cars from a simple utility, to a more integral part of our journey. See the full case study here.