Machine Q
Website design for an IoT powerhouse
Role:
Design Lead
Team:
Shea Sjoberg
Alejandro Chavetta
Work done at Astro Studios
MachineQ is a startup within Comcast developing next-generation IoT technology—empowering solution providers and enterprises with the tools they need to transform their businesses. Following the launch of their newly refreshed brand identity—also done by Astro—they came to us to re-think their entire website. Their legacy site had become overly complex and consisted of a web of one-off pages designed to address immediate needs, and we were tasked with starting from a clean slate and developing something that was more purposeful in its intent. We worked with their internal stakeholders through a series of interviews and workshops to develop the information architecture, site map, and content strategy, which we then took into wireframing and finally a polished site design, which was handed off to their internal dev team along with a set of design components and an image library to be used as the site evolves over time.
Full case study coming soon. Live site can be seen at machineq.com
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