SanDisk Professional
Developing a consumer brand's premium offering
Role:
Design Director
Team:
Gigi Aldrich
Enri Moreno
Work done at Astro Studios
The SanDisk team came to us to help figure out how to best consolidate some of their diverse portfolio. Previously known as G-Technology, the acquisition under the Western Digital umbrella had been well-loved by professional creatives, but needed a stronger connection to the rest of their offering. They had a name and a logo in place, but brought us on board to help figure out the rest—from the most urgent need in defining the packaging approach, to the longer term vision and brand guidelines that would define the overall visual identity system for the brand as a whole.
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