SoCo Ginger Beer
Brand update for a growing Austin company
Role:
Design Director
Team:
Alyssa Wood
SoCo Ginger Beer was already loved by many in Austin for its natural, fresh flavors, but the brand needed a refresh to match the quality of the product. We worked with the new owner to evolve the visual identity in a way that paid tribute to the original design that many already knew, while giving the brand a fresh, new look and feel.