SoCo Ginger Beer

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Brand update for a growing Austin company

Role:
Design Director

Team:
Alyssa Wood

SoCo Ginger Beer was already loved by many in Austin for its natural, fresh flavors, but the brand needed a refresh to match the quality of the product. We worked with the new owner to evolve the visual identity in a way that paid tribute to the original design that many already knew, while giving the brand a fresh, new look and feel.

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© 2024

Brian Wood